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The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Customer Reviews

Not professional

Too much foul language that is not needed. Otherwise good basic info.

Blunt. Insightful. Entertaining.

Scott is a good storyteller with a wealth of knowledge to share in an area that should be of interest and concern to most anyone.

Nshimun7 was

Happy birthday to my friend

The Four
View in iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: Oct 03, 2017
  • Publisher: Penguin Publishing Group
  • Seller: PENGUIN GROUP USA, INC.
  • Print Length: 336 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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