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The Fred Factor

How passion in your work and life can turn the ordinary into the extraordinary

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Seize the chance to be extraordinary.

Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the postman--so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.

The “Fred factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:

• Make a Difference
• Build Relationships
• Create Value
• Reinvent Yourself

You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other “Freds.

Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.

From the Hardcover edition.

Customer Reviews

Very inspiring

My mother-in-law gave me this book to read. It was a pleasure to read and gave me a new philosophy to live by. Some may think The Fred Factor is an overly utopian idea but if more people were like Fred, stress and tension would be minimized.

The Fred Factor

This is an excellent book and should be read by all. Starting with our kids in school, this book could really make a difference on how they live their lives. Businesses need this book for all of our employees. I do think this book could make a huge difference in our country if we all were searching and finding more Freds in our lives. It has made a huge difference in my life and I look at each day as a new opportunity to find more Freds to make my life and of those around me better! Thanks Mark for a great book, I can't wait to read Fred 2.0, I start today!

Kathy Kuyoth
Remax Preferred Associates
Toledo, Ohio


Simple, yet powerful, good read.

The Fred Factor
View In iTunes
  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Apr 20, 2004
  • Publisher: The Crown Publishing Group
  • Seller: Penguin Random House LLC
  • Print Length: 136 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings