The Genius Box
How the “Idiot Box” Got Smart – And Is Changing the Television Business
David C. Tice
This book can be downloaded and read in Apple Books on your Mac or iOS device.
The Genius Box provides a concise overview of the evolution of the television set. As sets have evolved from a vacuum-tube powered receiver to one of today's key internet-connected digital devices, what does this mean to the television ecosystem's main stakeholders today and into the future?
Applying his quarter century of experience in television and media research, David Tice uses a combination of history and contemporary data to weave the complex story of the evolution of the television set and television business, sprinkling in a mix of reminiscing and personal opinion to add color to the story.
Written to appeal to those new to the television industry as well as those with more experience, The Genius Box discusses each key television stakeholder - the audience, content creators, content distributors, advertisers, measurement companies, consumer electronics companies, and the government - in detail.