The Google Trap
How Internet Aggregators Enrich the 1%, Impoverish Creative People and Threaten to Decimate the Middle-Class
This book can be downloaded and read in iBooks on your Mac or iOS device.
Are you worried about what the Internet is going to do to your small business, job or livelihood? Are you finding that technology is bringing so much competition online that you find yourself working harder & harder for less & less? Are you a creative professional exploited to work for free and promised to be paid with supposedly more valuable “exposure”? Are you mad at the fact you are being impoverished by a market that is pricing the value of your creative works lower & lower towards zero?
These concerns are examples of the ongoing slow-motion decimations of the middle-class and the enrichment of the 1%. The Internet per se is not the culprit of this crime against the middle-class. Rather, the perpetrator of this crime is the Google Trap effect. This effect is caused by Internet aggregators, of which Google happens to be the biggest.
Make no mistake, Internet aggregators will continue to grow. Hence, the middle-class will be decimated...
...unless we start a movement to effect change.