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The Gray Rhino

How to Recognize and Act on the Obvious Dangers We Ignore

This book can be downloaded and read in Apple Books on your Mac or iOS device.


A "gray rhino" is a highly probable, high impact yet neglected threat: kin to both the elephant in the room and the improbable and unforeseeable black swan. Gray rhinos are not random surprises, but occur after a series of warnings and visible evidence. The bursting of the housing bubble in 2008, the devastating aftermath of Hurricane Katrina and other natural disasters, the new digital technologies that upended the media world, the fall of the Soviet Union...all were evident well in advance.

Why do leaders and decision makers keep failing to address obvious dangers before they spiral out of control? Drawing on her extensive background in policy formation and crisis management, as well as in-depth interviews with leaders from around the world, Michele Wucker shows in The Gray Rhino how to recognize and strategically counter looming high impact threats. Filled with persuasive stories, real-world examples, and practical advice, The Gray Rhino is essential reading for managers, investors, planners, policy makers, and anyone who wants to understand how to profit by avoiding getting trampled.

From Publishers Weekly

Feb 01, 2016 – Wucker (Lockout) introduces a variation on risk analyst Nassim Nicholas Taleb's concept of the black swan, a term for outlier events that are hard to anticipate and harder to plan for. This book looks, instead, at events that should have been predicted, like the 2008 financial crisis. Enter the gray rhino, "a highly probable, high-impact threat: something we ought to see coming." Wucker believes that the problem is systemic: the political and financial world rewards short-term thinking, and it's difficult for institutions to pivot quickly when necessary. With so many recent examples of failures to respond to obvious threats, we should have a better handle on why we miss them, but cognitive biases make this difficult. Wucker explores the denial that keeps us from seeing threats, the panic that occurs when we don't make decisions in time, and ways to implement solutions and take reparative action "after the trampling." This helpful guide to getting out of your own way long enough to see the rhino charging over the hill will be useful reading for managers, entrepreneurs, and risk takers of all stripes.
The Gray Rhino
View in iTunes
  • $7.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Apr 05, 2016
  • Publisher: St. Martin's Press
  • Seller: Macmillan
  • Print Length: 288 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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