The Green Edge
How Sustainability Can Help Exhibit And Meeting Planners Save Money And Build Stronger Brands
This book can be downloaded and read in iBooks on your Mac or iOS device.
Myth busting green practices for the exhibit and events industries. Successful businesses are learning that “going green” creates stronger brands by inspiring innovation, building trust with customers, reducing costs and increasing shareholder value. Green initiatives that start at the top with corporate-wide goals often break down when the goals must be translated into everyday decisions. Where can managers turn for advice on implementing sustainability in their work? The Green Edge targets this challenge by delivering high quality information about environmental performance to the choices managers are already making. The Green Edge delivers advice where the rubber meets the road to help companies get moving and improve the triple bottom line.