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The Hardware Startup

Building Your Product, Business, and Brand

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.
Validate your idea by learning the needs of potential usersDevelop branding, marketing, and sales strategies early onForm relationships with the right investment partnersPrototype early and often to ensure you're on the right pathUnderstand processes and pitfalls of manufacturing at scaleJumpstart your business with the help of an acceleratorLearn strategies for pricing, marketing, and distributionBe aware of the legal issues your new company may face

The Hardware Startup
View in iTunes
  • $16.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Industries & Professions
  • Published: May 20, 2015
  • Publisher: O'Reilly Media
  • Seller: O'Reilly Media, Inc. (Books)
  • Print Length: 326 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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