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The Hero Plan

A gamified, lean journey to design your killer strategy

This book can be downloaded and read in iBooks on your Mac or iOS device.


NOW IN ENGLISH! Three editions sold in Spanish all over the world.

THE HERO PLAN is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.
A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.
A goal you can only achieve by practical and real application of effective neuromarketing techniques.
Are you ready to fight?
TESTIMONIALS “A  gamified way to systematically design & test your strategy” ALEX OSTERWALDER, Business Model Generation “Focus on a memorable difference that matters to your customers” ASH MAURYA, Running Lean “Neuromarketing and emotional triggers. Maximise your chances of success” MARIA LOPEZ, Bitbrain “Gamification applied to the design of business strategies. Brutally addictive!” SERGIO JIMENEZ, Gamification WORLD

The Hero Plan
View in iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Sep 30, 2016
  • Publisher: The Hero Plan
  • Seller: Daniel Vecino
  • Print Length: 306 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 3 or later and iOS 4.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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