The Hero Plan
A gamified, lean journey to design your killer strategy
This book can be downloaded and read in iBooks on your Mac or iOS device.
NOW IN ENGLISH! Three editions sold in Spanish all over the world.
LEAN STRATEGY + NEUROMARKETING + GAMIFICATION
THE HERO PLAN is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.
A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.
A goal you can only achieve by practical and real application of effective neuromarketing techniques.
Are you ready to fight?
TESTIMONIALS “A gamified way to systematically design & test your strategy” ALEX OSTERWALDER, Business Model Generation “Focus on a memorable difference that matters to your customers” ASH MAURYA, Running Lean “Neuromarketing and emotional triggers. Maximise your chances of success” MARIA LOPEZ, Bitbrain “Gamification applied to the design of business strategies. Brutally addictive!” SERGIO JIMENEZ, Gamification WORLD