The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
From Publishers Weekly
© Publishers Weekly
Every startup team, please take a pause for 48 hours and read this, it is very useful book.
I am currently running my third start-up and I only wish I would have had this book with the other two. It has become our day to day bible and refer to it constantly. Having the book on the iPad is an added benefit because we have the ability to highlight and make endless notes which makes this much more than just a book, but an incredible tool. It is a must own for any entrepreneur.
- Category: Small Business & Entrepreneurship
- Published: Sep 13, 2011
- Publisher: The Crown Publishing Group
- Seller: Penguin Random House LLC
- Print Length: 336 Pages
- Language: English