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The Real Coke, the Real Story

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.

The Real Coke, the Real Story
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  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Sep 12, 1986
  • Publisher: Random House Publishing Group
  • Seller: Penguin Random House LLC
  • Print Length: 208 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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