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The Reinventors

How Extraordinary Companies Pursue Radical Continuous Change

This book can be downloaded and read in Apple Books on your Mac or iOS device.


For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how?

Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 com­panies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change.

The fresh insights they discovered became Jennings's "reinvention rules" for any business. The featured companies include: Starbucks-which turned itself around by mak­ing tons of small bets on new ideas. Fresher store designs, better food products, and free Wi-Fi were a few of the results. Apollo Tyres-which launched the Apollo Academy to train everyone and reinvented how it finds, keeps, and grows people. It went from five hundred million to two billion in annual sales in only a few years. Arrow Electronics-which found success by solving problems that drove its customers crazy and has become a twenty-billion-dollar electronics giant by shifting its focus from selling commodities to custom tailoring solutions. Smithfield Foods-which faced a PR crisis over the way it slaughtered animals and polluted the environment and transformed itself by hiring an environmental activist and empowering him to transform the company's ethos.

If you're ready to toss same old, same old out the door, The Reinventors will become your road map to successfully pursuing continuous change. It will help your company stay relevant for years to come.

From the Hardcover edition.

From Publishers Weekly

Mar 26, 2012 – Between 2000 and 2010, 16 of the top 25 companies in the Fortune 500 fell out of rank. Meanwhile, 67% of global CEOs think their current business model is sustainable only for the next three years, 31% believe their current business model will last only five years, and 98% suspect that their business models are ultimately unsustainable. How, then, do companies survive? Leadership and management expert Jennings (Hit the Ground Running) believes that companies have to continuously change and adapt to their environment. To do so entails the inevitable eight-step program: letting go; picking the destination; making small bets on lots of innovations; retaining those who are committed to change; keeping everyone on the same page; practicing frugality; systematizing operations; and acting in the present. With analyses of such companies as Southwest Airlines and Apple, Jennings offers engaging business stories and perhaps a nugget of wisdom for corporate managers, though only time will tell if his survivors make it to 2022.
The Reinventors
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  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: May 10, 2012
  • Publisher: Penguin Publishing Group
  • Print Length: 256 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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