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The Software Paradox

The Rise and Fall of the Commercial Software Market

This book can be downloaded and read in iBooks on your Mac or iOS device.


Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.

Welcome to the software paradox. In this O’Reilly report, RedMonk’s Stephen O’Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You’ll learn how this paradox came about and what your company can do in response.

This book covers:
Why it’s growing more difficult to sell software on a standalone basisHow software has come full circle, from enabler to product and back againThe roles that open source, software-as-a-service, and subscriptions playHow software developers have become the new kingmakersWhy Microsoft, Apple, and Google epitomize this transitionHow the paradox has affected other tech giants, such as Oracle and Salesforce.comStrategies your software firm can explore, including alternative revenue models

The Software Paradox
View in iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Computers
  • Published: May 18, 2015
  • Publisher: O'Reilly Media
  • Seller: O'Reilly Media, Inc. (Books)
  • Print Length: 62 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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