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The Sonic Boom

How Sound Transforms the Way We Think, Feel, and Buy

This book can be downloaded and read in iBooks on your Mac or iOS device.


"Music defines us. Joel Beckerman knows. Let him tell you all about it." —Anthony Bourdain

“Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.”—

Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives.
You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.
“I’ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby

From Publishers Weekly

Aug 25, 2014 – In this informative book, sonic branding strategist Beckerman with Gray explore how businesses can use "the power of sound" to shape customers' moods and judgments. The book's strength lies in the specificity of its examples: the restaurant chain Chili's triggered Americans' hunger by amping up the sizzle of fajitas; Disney creates "fake quiet" a soundscape of birds and forest sounds to help people feel they are somewhere magical. Because sounds drive emotions, Beckerman encourages readers to be intentional (and, of course, using the buzz word of the day, "strategic") about their "sonic branding." Even small companies can make low-cost sonic decisions, like being thoughtful about what overhead music they play and considering the noise their shop's front door makes, that will potentially improve their bottom line. This book is directly aimed at corporations, fund-raisers, and party planners, but shoppers, donors, and partygoers should also read it to learn about how their decisions are being affected by the soundscapes in which they are immersed.

Customer Reviews

Sonic Boom

Best yet! Discovered my friends and helpers - my ears. I am also in a place of discovery as a film editor and Episcopal Priest. What a help every Sunday in church and in audio tracks for video projects - sounds and music. Now I'm going to read it again and recommend to all.
Joel and Tyler, thanks. Yahoo!

The Sonic Boom
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Oct 06, 2015
  • Publisher: Houghton Mifflin Harcourt
  • Seller: Houghton Mifflin Harcourt Publishing Company
  • Print Length: 240 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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