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The Square and the Tower

Networks and Power, from the Freemasons to Facebook

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

The instant New York Times bestseller.

A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks.

“Captivating and compelling.” —The New York Times

"Niall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it." —The Wall Street Journal


The Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age.” —Christian Science Monitor

Most history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?

The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real.

From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.

Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.

Customer Reviews

Vital

A very original approach to making history as vital as it can be in the world of today. It of-necessity bears an academic structure, but it can easily be read casually skimming over the mountain of references and citations throughout. Honestly, I was about to abandon the effort due to cognitive dissonance with the text approximately a quarter of the way in, but something compelled me to continue. I am thankful to now have this valuable skill set at my disposal as I navigate the infinitely complex world in which we live, and the one that will likely be here tomorrow.

The Square and the Tower
View in iTunes
  • $14.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: History
  • Published: Jan 16, 2018
  • Publisher: Penguin Publishing Group
  • Seller: PENGUIN GROUP USA, INC.
  • Print Length: 592 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings