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The Tao of Audience Development for the Arts

Philosophies About Audience Development Five Years In the Making

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.

Mission driven work, especially in the arts, needs to look beyond revenue to determine longer term impacts of audience and community building. Shoshana’s work has been a great resource to reflect on audience building practices beyond measuring butts in seats. I find the blog invaluable to reflect on the work.
Dr. Silagh White
Director of Arts Engagement and Community Cultural Affairs
Lehigh University

The Tao of Audience Development for the Arts
View in iTunes
  • $7.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Performing Arts
  • Published: Jan 14, 2016
  • Publisher: Lulu Publishing Services
  • Seller: Lulu Enterprises, Inc.
  • Print Length: 378 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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