The Thank You Economy
This book can be downloaded and read in iBooks on your Mac or iOS device.
“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter
Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
Especially for small businesses and non-profits!
Great read, Gary! I love the passion you bring to everything you do. That's where it all starts. We need to start thinking smaller...first. This book is a great roadmap for what we'll all need to do to survive and prosper in the future (and that future is here now!).
Not sure of thr purpose of this book
Maybe I missed the point but I felt like this was a case study instead of a how to book on using social media for your business. No kidding caring for your customers is good but the book is filled with endless examples of what different companies did and should have done In the end I'm still unclear what I should be doing other than answering every tweet and being nice.