The Tipping Point
How Little Things Can Make a Big Difference
This book can be downloaded and read in Apple Books on your Mac or iOS device.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
From Publishers Weekly
© Publishers Weekly
Gladwell’s insights and writing style are so compelling. This book is a delight.
Lost interest halfway through
It was hard at points of the book to stay interested
The Tipping Point tips
I'm really late in reading this book. Actually, I've read many of Gladwell's others books and found them interesting, so I decided to read this one too. I'm glad I did. I can see connections in his way of thinking. The things he was addressing in this book in 2000 are still relevant today. The books Contagious by Jonah Berger and Made To Stick written by the Heath Brothers - Dan and Chip further Gladwell's work. Both those books are pretty awesome too. Having a better understanding of the foundational context Gladwell lays out is a great resource. No matter when you read this book, I think you'll find it very compelling.