The Tipping Point
How Little Things Can Make a Big Difference
This book can be downloaded and read in Apple Books on your Mac or iOS device.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
From Publishers Weekly
© Publishers Weekly
Gladwell’s The Tipping Point is a book that explains and discovers why certain products become popular or problems turn into epidemics. I listened to this book as an audiobook while at work. Gladwell narrated this book himself, the audio book only being 8 hours long it was easy to follow while doing other tasks at work. The way Gladwell researches and explains his theories really had me very interested throughout the book making it east to listen to in a few days. One of Gladwell’s examples explains how Hush Puppies went from almost going out of business, only being sold in smaller mom and popshops to being an overnight sensation. If you have ever wondered why a product or event “tips” in or out of popularity I would recommend this book, Gladwell covers three different ideas on how things tip. Gladwell chooses situations like, Paul Reveres midnight ride, how NYC cleaned up the streets, and Sesame Street vs. Blues Clues. If you ever wanted an easy dose of sociology this is a great book.
Book truly is eye opening. Worth reading if your interested in anything human psychology to marketing.
Gladwell’s insights and writing style are so compelling. This book is a delight.