Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

The Way We'll Be

The Zogby Report on the Transformation of the American Dream

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We’ll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we’re headed–politically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today’s eighteen-to-twenty-nine-year-olds–the “First Global” generation–Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides–red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur–to form a new national consensus that will shape the nation for decades to come.

Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for

• leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before

• individuals in search of rewarding and fulfilling careers in tomorrow’s growth fields

• politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility

• anyone who wants to market to the emerging new American consensus

Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today’s most successful predictors and trend spotters, The Way We’ll Be will redefine how we view America’s future.

From the Hardcover edition.

Publishers Weekly Review

May 12, 2008 – Renowned political pollster Zogby distills a lifetime of surveying public opinion into a provocative—and heartening—portrait of American attitudes toward a host of topical issues that will shock cynics who regularly pronounce on the nation's divisions, apathy and appetite for excess. “The bullshit era is over and done,” Zogby notes; his surveys reveal a public craving for truth rather than hype, valuing thrift over luxury and ready to accept limits on consumption. A “New American Consensus” is emerging, according to the author; shared economic hardships are uniting people commonly perceived to be at odds, and self-defined identities such as “investor” are becoming more reliable predictors of worldviews than race or gender. The author reserves particular enthusiasm for the younger generation, whose responses reveal an unprecedented embrace of diversity, sensitivity to global human rights and a willingness to grapple with complex issues—such as abortion—free from orthodoxy and with a desire to find middle ground. “The American Century is over,” Zogby declares, “and the Whole Earth Century has begun”; his intriguing claims will likely stimulate hope and continued debate.
The Way We'll Be
View In iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Aug 12, 2008
  • Publisher: Random House Publishing Group
  • Seller: Random House, LLC
  • Print Length: 256 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

We have not received enough ratings to display an average for this book.

More by John Zogby