There is No B2B or B2C: It’s Human to Human: #H2H
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds” to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do.
Humans want to feel something.
And humans make mistakes.
In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again.
Specifically, you’ll learn:
The Four Rules of Social Context How Human Sensory Building will make you a better Marketer The Secrets to Making Ideas Crowd Worthy, with real world examples How to be “Delightfully Disruptive” Insights into building a Social Business What it means to have a “Focker Moment” and why they should be celebrated
Embedded are short intimate video conversations with some of today’s most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare´Anderson, Emmy Award-winning journalist and founder of the Say It Better Center.
If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Human To Human Is “The New Black"
From start to very quick finish (less than 2 hours) Bryan Kramer frames our culture in a context that anyone can relate to, especially those who are in the business of building business, whatever the size and scope. Bryan has a way of paraphrasing how we think as a community of humans eager to become more relatable and approachable, while at the same time building communities that make a difference for our children and generations to come.
Complete with Bryan’s personal “Focker Moments”, and short video clips, this book restores hope that our world is being led by REAL human beings (including Bryan and the “high-powered” people he quizzes) who lead from their heads AND their hearts, in a manner that is carving out a new foundation for our children, and theirs, to build world communities upon.
H2H is now required reading for family (including our Milennials), friends, and business associates in my life. I’m sending these as gifts - a LOT!
You are human.
New skills in a highly variegated and connected landscape has resulted in different approaches to new online and offline tools. The component of human relations got lost somewhere. New tools, the change in strategies and tactics towards further interaction, engagement and the consolidation of interpersonal relationships, perception and understanding of ecosystems in a social world and the promise of digital has made social media integration become a more direct, human and connected model, creating a more powerful social and human world. This books debunks the old, categorized way we think and speak and recognizes humans are at the core of what it means to choose.