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Thinking, Fast and Slow

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Major New York Times bestseller

Winner of the National Academy of Sciences Best Book Award in 2012

Selected by the New York Times Book Review as one of the best books of 2011

A Globe and Mail Best Books of the Year 2011 Title

One of The Economist's 2011 Books of the Year

One of The Wall Street Journal's Best Nonfiction Books of the Year 2011

2013 Presidential Medal of Freedom Recipient

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation--each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives--and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Publishers Weekly Review

Oct 03, 2011 – The mind is a hilariously muddled compromise between incompatible modes of thought in this fascinating treatise by a giant in the field of decision research. Nobel-winning psychologist Kahneman (Attention and Effort) posits a brain governed by two clashing decision-making processes. The largely unconscious System 1, he contends, makes intuitive snap judgments based on emotion, memory, and hard-wired rules of thumb; the painfully conscious System 2 laboriously checks the facts and does the math, but is so "lazy" and distractible that it usually defers to System 1. Kahneman uses this scheme to frame a scintillating discussion of his findings in cognitive psychology and behavioral economics, and of the ingenious experiments that tease out the irrational, self-contradictory logics that underlie our choices. We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, marvelously readable guide to spotting—and correcting—our biased misunderstandings of the world. Photos.

Customer Reviews


Wonderful book. Full of insights into a number of aspects of psychology. Makes it quite clear why models of the economy based on rational actors can't be right. I have to reread it to try to turn the many ways humans tend to make mistakes in thinking into a coherent whole.

Thinking,Fast and Slow

I appreciate the effort it took to write this book.I also appreciate
the effort it took for me to read it . I am very glad I did. It is not
often that you come to understand the why of decisions you have made.
This book gave me a better view of the world I live in.

Bears reading slow and carefully …

There is a lot of room to disagree, or argue with the book or yourself about ideas
put forth in "Thinking; Fast and Slow". The ideas presented are put forth in a very
gentle way non-rhetorical, and it helps because there is a lot here to absorb that a
reader could miss or go by. There is a lot to consider and fine nuance in the words
as well.

While not jammed down your throat, or so dry as to be unpalatable, "Thinking"
treads an elegant careful and respectful path as it reveals what has been studied
about the way brains work in an almost holographic way that helps to reinforce
the ideas, and also find fine distinctions.

As I read this book I could not help but think of a million ways we do thing inefficiently
because our of virtual stone age model of the inside of our heads. It's really scary as
a matter of fact just how we have built up these colossal scaffolds of habitual reality
that we never question or even look at.

This is one book that is not like all the rest, and there are a lot of them out there too,
many good, some bad, some just repeat the same things in all the others. This book
felt precisely put together to inform the reader in the best way by an expert in his field.

Excellent, 5/5.

Thinking, Fast and Slow
View In iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Psychology
  • Published: Oct 25, 2011
  • Publisher: Farrar, Straus and Giroux
  • Seller: Macmillan / Holtzbrinck Publishers, LLC
  • Print Length: 250 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings