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Tipping the Culture

How Engaging Millennials Will Change Things

This book can be downloaded and read in iBooks on your Mac or iOS device.


Millennials are the future. But using marketing messages and tactics from the past to reach them might mean that your organization will not be around to see them join your ranks. For a performing arts presenter, it is especially vexing, because the very conventions of the experience you offer can conflict with the mind-sets of Millennials. To address the challenge of attracting Millennials, especially those between the ages of 22 and 30, Steppenwolf Theatre Company tapped author and culture analyst Patricia Martin to research ways that other successful brands were making themselves relevant to young cultural consumers. This short guide delivers the on-the-ground experience from that research.

Tipping the Culture
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  • Free
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Performing Arts
  • Published: Nov 30, 2010
  • Publisher: LitLamp Communications
  • Seller: LitLamp Communications
  • Print Length: 61 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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