iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Tomatoland

How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit

Barry Estabrook

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award-winning article, The Price of Tomatoes, investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but has also produced fruits with dramatically reduced amounts of calcium, vitamin A, and vitamin C, and tomatoes that have fourteen times more sodium than the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?

Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation's top restaurants.

Throughout Tomatoland, Estabrook presents a who's who cast of characters in the tomato industry: the avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-Marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the U.S. attorney who has doggedly prosecuted human traffickers for the past decade; and the Guatemalan peasant who came north to earn money for his parents' medical bills and found himself enslaved for two years.

Tomatoland reads like a suspenseful whodunit as well eposé of today's agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.

Publishers Weekly Review

May 16, 2011 – In this eye-opening exposé, Vermont journalist Estabrook traces the sad, tasteless life of the mass-produced tomato, from its chemical-saturated beginnings in south Florida to far-flung supermarkets. Expanding on his 2010 James Beard Award–winning article in Gourmet magazine, Estabrook first looks at the tomato's ancestors in Peru, grown naturally in coastal deserts and Andean foothills, with fruit the size of large peas. Crossbreeding produced bigger, juicier varieties, and by the late 19th century, Florida had muscled in on the U.S. market, later benefiting from the embargo on Cuban tomatoes; the Sunshine State now produces one-third of the fresh tomatoes in this country. To combat sandy soil devoid of nutrients, and weather that breeds at least 27 insect species and 29 diseases that prey on the plants, Florida growers bombard tomato plants with a dizzying cocktail of herbicides and pesticides, then gas the "mature greens" (fruit plucked so early from the vines that they bounce without a scratch) with ethylene. Behind the scenes, moreover, there exists a horrendous culture of exploitation of Hispanic laborers in places like Immokalee, where pesticide exposure has led to birth defects and long-term medical ailments. Estabrook concludes this thought-provoking book with some ideas from innovators trying to build a better tomato.

Customer Reviews

OK...but get tired of "organic is salvation...conventional ag is Satan incarnate"

Just finished this "quick read" book...OK...some thought provoking topics, but honestly, after seeing his website and the proliferation of "organic vs conventional" blogs...have to think there was an agenda...lots of scientific inaccuracies...but hey, that is today's journalism...
One truth to this book is the stupidity of the way people enslave and blackmail individuals that are desperate to support loved ones...that part is truly sad and reprehensible. The organic vs conventional is crap...but what do you do.

Great Book, just wanted more!

This book was one part enthralling, one part terrifying, and two parts moving. Read it if you care about food or people. I could have kept reading, though.

Tomatoland
View In iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Cookbooks, Food & Wine
  • Published: Jun 07, 2011
  • Publisher: Andrews McMeel Publishing LLC
  • Seller: Andrews McMeel Publishing, LLC
  • Print Length: 240 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings