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Triumph

9B11M052

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

The case is set immediately following a catastrophic fire that destroyed the Triumph Motorcycle Company’s manufacturing facility in England. After having gone out of business in the 1980s, the company was resurrected by a British entrepreneur, John Bloor and, at the time of the fire, was in its tenth year of renewed operations. The decision facing Bloor and his team after the fire was whether to rebuild and resume their strategy as before or if another course of action might be worthwhile. Students are challenged to identify and articulate Triumph’s strategy during its renaissance and evaluate whether other alternatives might be more appropriate. This mirrors the assignment given to McKinsey and Company when they were engaged to help Triumph during their recovery. The case provides information about Triumph’s history as well as a current picture of the motorcycle industry.

Triumph
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  • $3.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Aug 02, 2011
  • Publisher: Richard Ivey School of Business Foundation
  • Seller: Richard Ivey Sch of Business Foundation
  • Print Length: 13 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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