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Tweet Naked

A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.

Customer Reviews

Purchased tangible version

Awesome read, and extremely informative for new and veteran twitter professionals!

Tweet Naked
View in iTunes
  • $19.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Dec 16, 2013
  • Publisher: Entrepreneur Press
  • Seller: Perseus Books, LLC
  • Print Length: 184 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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