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Understanding Explanatory Animation

An Introduction to Cognitive Design and User Support

This book is available for download with Apple Books on your Mac or iOS device. Multi-touch books can be read with Apple Books on your Mac or iOS device. Books with interactive features may work best on an iOS device. Apple Books on your Mac requires OS X 10.9 or later.


What is It and for Whom is it?

Understanding Explanatory Animation is the first comprehensive book on the psychology of using and understanding explanatory animations. It is aimed at students, teachers, educators, trainers, animation designers, cognitive and educational psychologists, and anyone who wants to know how to benefit the most from explanatory animations.

Firmly based on empirical research conducted over the past 20 years, the multi-touch book covers the perceptual, cognitive, and self-regulative processes which underlie the use of explanatory animations. Various principles for animation design and strategies for cognitive user engagement are explored. Numerous animations exemplify the addressed principles and concepts.


Why this book?
When you can't see the forest for the trees
What this book is and isn't about
The focussed processes
What char­ac­ter­izes ani­ma­tions?
Promises — How ani­ma­tions are supposed to facili­tate under­standing
When the going gets tough — Why under­standing ani­ma­tions can be demand­ing
Eyes wide open, minds on! How ani­ma­tions are success­fully processed
What is it for? Why goals matter
Display it properly! Design that promotes under­stand­ing
Taking the user by the hand — Add-ons for user support
Make me think! Tech­niques and strate­gies for cog­ni­tive user en­gage­ment
Did I get it? Assess­ment for under­stand­ing from ani­ma­tion
Up­coming: 3D

The Author

Rolf Ploetzner received a Ph.D. in Psychology from the University of Freiburg (Germany) where he specialized in cognitive and educational psychology. In the course of his research career, he has participated in various research projects at the University of Freiburg, the Learning Research and Development Center (LRDC) at the University of Pittsburgh (U.S.A), and the Knowledge Media Research Center (KMRC) in Tübingen (Germany). Since 2002, he has been a Full Professor of Media in Education at the University of Education in Freiburg.


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Understanding Explanatory Animation
View in iTunes
  • $26.99
  • Available on iPad, iPhone and Mac.
  • Category: Psychology
  • Published: Feb 25, 2016
  • Publisher: EXplanatory!media
  • Seller: Rolf Ploetzner
  • Print Length: 197 Pages
  • Language: English
  • Version: 1.0
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, or an iPad with iBooks 2 or later and iOS 5 or later, an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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