How to Rescue a College Brand from Bland
Dr. Sean Carton and Others
This book can be downloaded and read in iBooks on your Mac or iOS device.
Higher education is one of the most intimidating industries in marketing today. Decreasing enrollments, spiking tuitions, and soft job markets have made it more challenging than ever to promote the value of a college education. And while there’s no shortage of fat, expensive books on the subject, there don’t seem to be many answers to the questions people challenged with promoting their schools are faced with every day. Until now.
University X offers real, actionable advice for marketers in higher ed to create stronger brands, develop smarter strategies, and get the most out of their budgets. Free of boring theory and vague advice, this is a lively, accessible, and straightforward look at the things marketers can do today to improve their school’s marketing campaign—today.