Unleashing the SUPER Ideavirus (Enhanced ...
Ideas That Spread, Win
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
In a world where an Internet video of a piano playing cat can get more public attention than a multi-million dollar television advertising spot, how do marketers, businesses or anyone who has an idea they want to spread get the right attention? Seth Godin might not have a quick fix or a miracle solution, but his Unleashing the SUPER Ideavirus Vook will bring you completely up to speed on the tactics you need to survive and thrive in today's fast paced information economy.
The most downloaded ebook in history, Unleashing the Ideavirus is Seth's clear-eyed and to the point manual on how to make sure your ideas reach and affect the greatest number of people.
Seth coined the term "ideavirus" in this book and many of the ideas he described have become pillars of our current technological world. The Vook updates that information and makes it current and relevant to the way we live now.
A great read...but I want to talk about something else..The Videos.
As with most of Seth's books, this book was insightful however what I found most appealing (well maybe not THE most) was the use of video clips with the beginning of each new chapter. I had not read a (digital) book before that did this. It was a great way to introduce each new idea. Furthermore, his commentary made the whole reading experience MUCH more vibrant and fulfilling. It was interactive but not too intrusive....another words he did not try to sell himself but rather the idea(s) his typed words were attempting to convey. It was a nice blending of the two mediums (written and video) which I hope to see in new books.
Fun to read
Really enjoy videos -- fun to watch and update the story, making it more current