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Visual Hammer

Nail Your Brand Into the Mind With the Emotional Power of a Visual Hammer.

Laura Ries

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.

Description

Positioning is about owing a word in the mind. Now Laura Ries has taken that concept one step further. The best way to establish a position is not with words at all. It's with a visual hammer that nails your verbal position into the consumers' mind.

Screenshots

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Customer Reviews

Branding at its best!

Great book by Laura Ries. A ton of examples that are well thought out. Society is more visual today than ever and the book offers tips and suggestions for getting your brand in the mind visually. A must read for anyone interested in marketing, branding, or starting the next billion dollar company!

Contents okay; design is beyond poor

Basically it's an okay read but the design is so terrible and under representative of what this platform can do that it's an embarrassment to design. Paradoxically, the book is about design, branding and visual communication. Makes me wonder how serious the author is to have green lite this.

Visual Hammer
View In iTunes
  • $4.99
  • Available on iPad, iPhone and Mac.
  • Category: Marketing & Sales
  • Published: Mar 12, 2012
  • Publisher: Laura Ries
  • Seller: Laura Ries
  • Print Length: 147 Pages
  • Language: English
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

Customer Ratings