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The War at the Shore: Donald Trump, Steve Wynn, and the Epic Battle to Save Atlantic City

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The high-stakes battle between two casino titans over the Vegas of the East Coast.
It’s all quiet now on the eastern front of the American gaming industry—Atlantic City, New Jersey—but for five chaotic years, real estate developer Richard “Skip” Bronson was at the white-hot center of a titanic clash of money and power that transformed Atlantic City from a struggling day-tripper place with buses in and out to a born again destination drawing tourists from New York, Philadelphia, and other major cities along the eastern seaboard.

From 1995 to 2000, two of the world’s best-known companies— Mirage Resorts and Trump Resorts—run by two of the most flamboyant businessmen of our time, fought a bare-knuckled, high-stakes battle over a prime piece of real estate in one of America’s most famous resort towns. No money was spared, no punch was pulled, no invective went unhurled in "The War at the Shore." Now Bronson, who was a member of the board of directors of Mirage and president of New City Development Company, the Mirage subsidiary whose primary purpose was to build a top-level new casino and hotel complex in Atlantic City, tells the inside story of this epic struggle.

Along the way, Bronson weaves in fascinating and inspiring anecdotes from his complicated past: A product of a fractured family and city-owned housing project in Hartford, Connecticut; former paperboy, spelling bee champion yet college dropout; and prolific developer of shopping centers and office buildings—including CityPlace, Connecticut’s tallest skyscraper, Bronson embodies the self-made business success story. Gripping from beginning to end, The War at the Shore is a rare up-close look at the world of casino development and the essential modern chapter in the history of America’s “Boardwalk Empire.”

From Publishers Weekly

Apr 16, 2012 – Real estate developer Bronson describes his role in revitalizing Atlantic City’s gambling and tourism industries in this unfocused business memoir. Between touching on Bronson’s personal life and status as a self-made man, most of the narrative is spent in the 1990s, detailing the lengthy process of trying to open a new casino on the East Coast. Bronson became involved with gaming when, after his previous real estate ventures collapsed, he formed a partnership with famed Las Vegas developer Steve Wynn. The two first set their sights on Bronson’s economically depressed hometown of Hartford, Conn., but failed to win over policymakers. A strategic shift to Atlantic City found the pair outbidding Donald Trump for land on which to build their planned Le Jardin casino. Bronson and his coauthors wring drama from the struggle to win public opinion against Trump’s public broadsides, but beyond Trump’s famous name this anticlimactic story’s general appeal is stunted by its conclusion—a takeover of the development which shut out Wynn and Bronson—and by unrewarding digressions into celebrity name-dropping and tangential anecdotes.
The War at the Shore: Donald Trump, Steve Wynn, and the Epic Battle to Save Atlantic City
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  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: May 24, 2012
  • Publisher: The Overlook Press
  • Seller: W. W. Norton
  • Print Length: 224 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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