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Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews

Good content, badly designed for iPad

Very good and readable overview of web analytics. My one gripe is that there are a lot of graphs in this book which are very lo-res and difficult to read. Basically, it is a offline book that's been poorly transferred to digital form. Strange for a book about the digital world.

Web Analytics 2.0
View In iTunes
  • $25.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Internet
  • Published: Dec 30, 2009
  • Publisher: Wiley
  • Seller: John Wiley & Sons, Inc.
  • Print Length: 504 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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