What Would Google Do?
Reverse-Engineering the Fastest Growing Company in the History of the World
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
“Eye-opening, thought-provoking, and enlightening.”
“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody
“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
From Publishers Weekly
© Publishers Weekly
I first learned of Mr. Jarvis and this book through the "This Week in Google" podcast. What he was saying on the show made a lot of sense.
Enter this book... It makes even more. I work in the IT field, and found a lot of really good arguments for things I have always thought were going on, or, in the case of most business, NOT going on. Mr. Jarvis gave me a lot of ammunition to use in these fights, if you will.
So, if you are one of the old school crowd, you will not like this book. If you are one of the new business model mind, then this is for you. Get it now and let's all change the world!
A new business classic.
I originally heard about this book on TWiG (This Week in Google) on TWiT.tv. Jeff, the Author, co-hosts the popular showcast.
As a current Masters Student in Information Systems Management, this book is an excellent source of knowledge regarding the Business 2.0 world.
I would recommend this to anyone who runs, owns or is on the executive team of a company that's in the public eye. What he says makes perfect sense. Jeff "gets it" ... After reading this, you will too.