Where Good Ideas Come From
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Start the new year with a fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Farsighted
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
From Publishers Weekly
© Publishers Weekly
I'm very excited about this book, but just discovered to my deep dismay that the iBooks version does not include the illustrations that are an integral part of the book. Perhaps, the kindle version is better?
This was perfect for what I was looking for and helped to spark some improved innovative thinking for me at work.