Why Intelligent People Are Overweight

"It's simple and gets to the core of the problem. It offers solid solutions without gimmicks."

- Larry Winget (New York Times Bestselling Author, Motivational Speaker and Television Personality)



"I will recommend it to patients."

- Dr. Charles Glassman, MD (Physician and Author of Brain Drain)




So why are intelligent people overweight? Because how we eat has less to do with our intellect and more to do with our associations to food.



An association is a link in your mind between an emotion and an experience, person, place, or thing. An example of an association is a fear of dogs. A person is afraid of dogs because something happened in their past where they were either attacked or frightened severely. That event created an association in the person's mind linking dogs with fear. Now, when that person sees a dog, even if they know intellectually that it's friendly, they will experience fear because their associations are overriding their intellect.



It works the same way with food. You eat fried foods because they make you feel good—even though you know intellectually they’re unhealthy. You eat processed foods containing chemicals and fats because they make you feel good—even though you know they’re unhealthy. You eat potato chips, drink soda and binge on ice cream because they make you feel good—even though you know they’re unhealthy. And you will likely NEVER stop eating these foods until you change your associations.



Published in 2011, Why Intelligent People Are Overweight has been helping countless people understand why they eat poorly and how to break that cycle. Whether you're a Harvard graduate or a high school dropout, if you believe that nothing is more important than your health, this is where you need to begin.







About the Author



Hedley Turk is a compelling and dynamic author as well as a computer expert, health consultant, public speaker, comedian and filmmaker who keeps both brain hemispheres working at near-full capacity, thanks to his meticulous maintenance schedule of frequent oil changes and tire rotations.



Born in Brooklyn, New York, and raised in Queens, Turk has led a unique and adventurous life, which is reflected in the subject matter of his work. In his insightful book, Why Intelligent People Are Overweight, he shares his experience overcoming a food addiction and how, during that process, he discovered a groundbreaking approach to stopping this behavior. Since its publication, this book has helped countless people understand why they eat poorly and how to break that cycle. In a genre inundated with “quick fixes” such as fad diets and supplements, Why Intelligent People Are Overweight stands apart by providing a real solution to a real problem.



Turk’s second book, My First Car Was a Motorcycle, My First Girl Was a Woman, delivers the fun by plunging us into his sexy, wild, and captivating world. Laugh-out-loud funny and difficult to put down—including such tales as how he lost his virginity, how Brad Pitt stole his girlfriend, and how he survived being homeless while living in a car with his dog—My First Car Was a Motorcycle, My First Girl Was a Woman showcases Turk’s inimitable voice as one of the freshest and funniest in American writing today.



Turk earned his bachelor of science degree from the State University of New York at Albany and is an ardent advocate for animal and human rights and the environment. A devoted vegetarian, he promotes the idea that animal-based protein is not required to maintain muscle mass or an athletic lifestyle. When not working on his next book, he plays basketball like a twenty-year-old hoping for an NBA contract.



You can find more details than anyone could ever want to know at www.HedleyTurk.com.