iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Wild Company

The Untold Story of Banana Republic

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

From Publishers Weekly

Aug 06, 2012 – With no business or retail experience and $1,500, the Zieglers tell their remarkable tale of creating one of the most cutting-edge fashion businesses in the world, Banana Republic, with determination, grit, and boldness. Mel Ziegler, a journalist at the San Francisco Chronicle, and Patricia, an illustrator and courtroom artist at the same paper, were inspired after a visit to Australia s disposal stores to form a company which would use as its theme the transformative power of clothing, buying surplus U.S. military goods from auctions to stock their California store. The Zieglers overcame several obstacles, including a warehouse flood, unfilled orders, manufacturing woes, and unreliable workers. Calling their venture a seat-of-the-pants business, they concoct a wholly original catalogue that brings in a flood of orders and the rest is history, with a host of profitable stores worldwide. With a new store in Paris and billions of dollars in capital today, the impressive business adventure of the Zieglers Banana Republic is a pleasure to read.
Wild Company
View in iTunes
  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: Oct 02, 2012
  • Publisher: Simon & Schuster
  • Seller: SIMON AND SCHUSTER DIGITAL SALES INC
  • Print Length: 224 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings