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Word of Mouth Marketing

How Smart Companies Get People Talking

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
 
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

-- 3 Reasons People Talk About You
-- 4 Rules of Word of Mouth Marketing
-- 5 Ts of Word of Mouth Marketing
-- 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
 
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Customer Reviews

Redundant

This books was just okay. I had a tough time staying interested because a lot of it was redundant. I did learn a lot from it, but I suffered through to do so

Word of Mouth Marketing
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: May 17, 2012
  • Publisher: PressBox
  • Seller: GasPedal LLC dba PressBox Publishing
  • Print Length: 260 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings