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Zombie Loyalists

Using Great Service to Create Rabid Fans

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.
So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

From Publishers Weekly

Dec 01, 2014 – Marketing and PR expert Shankman (Nice Companies Finish First) offers a hilarious, astute, and ultimately practical guide to creating customers so satisfied they'll promote your company with zombie-like fervor. The book points out that a major mistake made by many companies is approaching customer services as a project rather than a lifelong mission. It also maintains that the "breeding ground" for a zombie army starts with an empowered employee base and a culture of trust. The author illustrates his idea of "rabid" customer service through lively anecdotes about his own good and bad customer service experiences with well-known companies like Chase Bank and Verizon. He also offers other people's stories of not-so-well-known companies that still managed to wow them, including a Honda dealership in Buena Park, Calif., and a bodega in Manhattan. The zombie analogy, rather than wearing thin, lends a fun, pop-cultural appeal to what could have been a run-of-the-mill business book. References to "infecting someone" with enthusiasm, and being at risk for a customer "ripe for infection from your competition," for instance, are spot-on. This entertaining yet valuable work is a must-read for any business owner or executive interested in turning satisfied customers into avid brand ambassadors.
Zombie Loyalists
View in iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Jan 27, 2015
  • Publisher: St. Martin's Press
  • Seller: Macmillan / Holtzbrinck Publishers, LLC
  • Print Length: 256 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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