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iAm: A Brand Called ME

by Apple Distinguished Educators

This course material is only available in the iTunes U app on iPhone or iPad.

Course Description

Today more than ever students are faced with competing in an idea driven, globally connected economy. We are on 24/7.

How can help our students stand out? This course is about telling a compelling story of you. 

Personal branding sets the stage for being able to get in touch with one's identity. Asking students to look inward and reflect on who they are and who they want to be, creates an opportunity to see themselves in new and meaningful ways.  As they begin the journey of self discovery, we can guide them through the process of creating a personal brand and brand awareness embedded in rich lessons of digitally citizenship. 

The course begins with understanding personal brand, developing a personal brand statement and brand logo. Expressing self-discoveries through digital reflections in a series of engaging activities. Learn more about YOU with a photography essay, an album of the music of your life, researching your name, and developing a culminating ResuME, a dynamic presentation called the "Story of YOU".  Explore the many ways to use social media to connect professionally with others and share YOUR story.  Invite your students to stand up and tell their story and become a recognizable professional brand. The Brand called ME!

This course is designed for students grades 9 - 12 and post secondary. The course requires access to both Mac computers and iPad devices for content creation.
iAm: A Brand Called ME
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