The new entrepreneurs
by The Open University
This course material is only available in the iTunes U app on iPhone or iPad.
It includes resources to help you assess and evaluate an idea using comprehensive, practical techniques, and explore a range of business types – from home-workers and ‘mompreneurs’, to family businesses, social enterprises and ‘lifestyle’ entrepreneurs. It also looks at entrepreneurial psychology. What are the qualities you need to succeed? What are the downsides to being your own boss, and how can you prepare for them?
|1||The new entrepreneurs - video introduction||--||2:18||Free||View in iTunes|
||Enterprising Times||How are Britain's small business entrepreneurs leading the country out of the recession? Research by The Open University Business School suggests that innovative enterprises have performed best among Britain's five million small businesses throughout th||17:08||Free||View in iTunes|
||Why study entrepreneurship?||--||--||Free||View in iTunes|
|4||The dot.com boom||Tom Hadfield was only 12 years old when he set up the internet sensation Soccernet, by the time he was 17 years old he sold the company to ESPN for $40million dollars.||4:30||Free||View in iTunes|
||Invisible Boundaries: When Home is the Business||MariaLaura examines the challenges of running a home-based business, the coping strategies used - including time / spatial management - and the need to act-out or ‘perform’ to clients and customers.||16:17||Free||View in iTunes|
||Mompreneurs: Working mothers who run their own businesses||MariaLaura focuses on women entrepreneurs with children, the reasons for their business choices, and the challenges / rewards of balancing demands of work and family in this way.||14:52||Free||View in iTunes|
||Making it up as you go along: Business as bricolage||Bricolage refers to ‘making-do’ with limited resources in new and creative ways. How do entrepreneurs approach the realities of running a business?||14:54||Free||View in iTunes|
||Lifestyle entrepreneurship: A life affirming business ethic||MariaLaura unpacks the notion of ‘lifestyle’ and explores the priorities and orientations of the so-called ‘lifestyle entrepreneur’.||14:56||Free||View in iTunes|
||SWOT analysis||--||--||Free||View in iTunes|
||STEEP analysis||--||--||Free||View in iTunes|
||Competitor and market research||--||--||Free||View in iTunes|
|12||Invention and innovation: an introduction||This unit is for designers, engineers, technologists and anyone interested in designing and inventing. It is also for managers and consumers interested in innovation and technical change. The unit will show you how design and innovation can create a mor||--||Free||View in iTunes|
||Julian's idea - managing risks||--||--||Free||View in iTunes|
||Developing a new idea||--||--||Free||View in iTunes|
Love this..., but.
This course is interesting and it is so cool that it is free. The only this is the waiting time when you download is slow. At first I thought it was me but then after I waiting a about a few seconds or more it finally showed up in my library. It was worth the wait and I love this new app. Why go to a university when you can go to one on your iDevice for free and not have to worry about breaking your bank. Awesome!!!
Haven't been able to subscribe and download. Warns me of getting supplementary items elsewhere and then doesn't do anything further.
I could not get classes to download nor could I get the iTunes u
To work right.