iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Writing for Strategic Communication

by La Trobe University

To subscribe to an iTunes U course, click View in iTunes.

Course Description

Writing for Strategic Communication is part of La Trobe University's Bachelor of Strategic Communication degree. It is about writing strategically as a specialist vocation but is equally applicable to developing written strategic communication skills to use in organisational life, irrespective of your job role. From tweeting to speechwriting, it provides an overview of various forms of professional writing including writing for traditional media and writing for web and social media. Students are encouraged to explore the concept of 'great writing' as a construct for understanding the power of words and developing their own writing skills.

Customer Reviews

Awesome & Fun Introductory Course

Really interesting topic with bubbly and engaging professor. Teaches you about corporate communication and even persuasive writing. Shows you a view from the inside. Enjoying the course very much.

As a business owner I find the information valuable.

2º or Vocational-Level Academics

Anyone with university-level requisite course background may find this depth and breadth of the curriculum to be pedestrian. The course is well organized, and the instructor is clearly well versed in the allied “Communications” fields—here it’s rebranded as “Strategic Communication”—which is certainly a redundancy—to which the instructor herself repeatedly alludes, in attempts to reassert the literal meaning of ‘Communication’—as necessarily involving two, or more, parties is one of the fundamental requirements for “communication” to occur, as is having an intentional, or Strategic, purpose…

Writing for Strategic Communication
View in iTunes

Customer Ratings