Business of Marketing
by Dr. Don Shemwell
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to iTunes U collections.
Marketing and retail survival basics.
|1||VideoThe Future of Ads in Entertainment||What is effective entertainment advertisement with a demo group of TV channel-changers? Email Don at BPODCAST@etsu.edu.||4/25/2012||Free||View In iTunes|
|2||VideoThe Tri-cities Real Estate Market||Shemwell discusses the present state of the Housing Market in the Tri-cities area (Northeast Tennessee and Southwest Virginia). Email Don at BPODCAST@etsu.edu.||4/11/2012||Free||View In iTunes|
|3||VideoGas Prices||Shemwell addresses the rising prices of gas in the United States. Email Don at BPODCAST@etsu.edu.||4/4/2012||Free||View In iTunes|
|4||VideoThe Greek Debt Swap||Greeks of all people should be wary of foreigners bearing gifts.||2/22/2012||Free||View In iTunes|
|5||VideoWill the Newspaper Survive?||Shemwell discusses the fate of the Newspaper in the United States. Email Don at BPODCAST@etsu.edu.||2/17/2012||Free||View In iTunes|
|6||VideoU.S. Mortgage Settlement & The Crisis II||On February 9, 2012, Bank of America, Wells Fargo, Citi, Ally/GMAC, and JPMorgan Chase reached a $25 billion Mortgage Settlement with state attorneys and the federal government. Email Don at BPODCAST@etsu.edu.||2/15/2012||Free||View In iTunes|
|7||VideoU.S. Mortgage Settlement & The Crisis I||On February 9, 2012, Bank of America, Wells Fargo, Citi, Ally/GMAC, and JPMorgan Chase reached a $25 billion Mortgage Settlement with state attorneys and the federal government. Shemwell on Shemwell The Business of Marketing Episode 3. Email Don at BPODCAST@etsu.edu.||2/13/2012||Free||View In iTunes|
|8||VideoSuper Bowl XLVI Commercials (2012)||Shemwell discusses the Commercials from Super Bowl XLVI. Email Don at BPODCAST@etsu.edu.||2/7/2012||Free||View In iTunes|
|9||VideoShemwell Examines the Softer Side of Sears||Shemwell on Shemwell The Business of Marketing Episode 1||2/1/2012||Free||View In iTunes|
|10||VideoPom Wonderful SCOTUS Decision Part 01||--||9/12/2014||Free||View In iTunes|
|11||VideoPom Wonderful SCOTUS Decision Part 02||--||9/12/2014||Free||View In iTunes|
Sears and Kmart should seriously watch this video and turnaround their store operations.