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Essentials of Advertising & Marketing

By W.P. Carey School of Business Arizona State University

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Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

Customer Reviews

Lacks Substance

I persevered through three sessions before I finally admitted I am wasting my time. This guy talks more about himself and nonsense than he does the class subject matter.

Wish it was better

This is more of a recording of people in a classroom that have long discussions about the syllabus interspersed with the professor's experiences at McDonald's and subway and less of an actual online course. This really should have been edited for online use and possibly recategorized.

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