How to Develop Breakthrough Products and Services
by Eric von Hippel
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Four lectures presented by Prof. Eric von Hippel. The other 15.356 lectures are by guest speakers, and are not available.
|1||VideoLecture 1: The Paradigm Shift from Producer to User Innovation||In this video Prof. von Hippel explains the ongoing paradigm shift from producer to user innovation. He describes study findings, and explains why users - both individuals and firms - are increasingly developing new products and services for themselves.||7/16/2013||Free||View in iTunes|
|2||VideoLecture 2: Basing New Commercial Products on "Lead User" Innovations||Producers can benefit from commercializing user-developed innovations – but they must learn to identify those “lead users” who develop the most valuable ones. This video explains methods by which firms can identify and learn from lead users.||7/16/2013||Free||View in iTunes|
|3||VideoLecture 3: Users Working Together in Communities Are Powerful Innovators||When users join together to work on a common interest – ranging from open source software projects to kitesurfing – they can carry out large scale innovation projects of great interest to both users and producers. This video explains with examples.||7/16/2013||Free||View in iTunes|
|4||VideoLecture 4: Toolkits to Support Product Development by Customers||Producers can help their customers innovate – and gain commercially valuable ideas as a result, by providing customers with toolkits for user innovation. This video explains what such toolkits are, and how they work.||7/16/2013||Free||View in iTunes|
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- Category: Entrepreneurship
- Language: English
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