by IE Business School
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to iTunes U collections.
If marketing is viewed as the best way to satisfy the desires and needs of consumers, this area is focused on providing students, through different courses, with the theoretical and practical knowledge needed to master the different aspects of marketing in different environments and sectors. In order to achieve this the marketing faculty comprises professors from different areas of the academic and corporate world. Teaching is based on the use of marketing tools, the study of real-life cases, and work on up-to-the minute issues, all this while fostering teamwork and nurturing communication and persuasion skills.
|1||VideoMarketing Management 03: City Marketing||Professor Gildo Seisdedos||9/23/2008||Free||View In iTunes|
|2||VideoMarketing Management 02: What is your customer worth?||Professor Martin Boehm||5/28/2008||Free||View In iTunes|
|3||VideoMarketing Management 01: Digital Marketing Tools||Professor Manuel Alonso Coto||4/1/2008||Free||View In iTunes|
Could not really understand the guy
It made the course confusing and I just sort of stopped in the middle of the first video.