By Bill Aulet
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Bill Aulet talks about his 24 step process to launching a successful startup. Learn about key steps to launch a successful startup, and understand the importance of discipline, experimentation, iteration, and customer focus in the entrepreneurial process. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
|1||VideoWhat is Entrepreneurship||In this video, two dramatically different types of entrepreneurship are discussed: Small and Medium Enterprise Entrepreneurship (SME) and Innovation Driven Enterprise Entrepreneurship (IDE) and what this distinction means for aspiring entrepreneurs.||5/11/2016||Free||View in iTunes|
|2||VideoWhat is Innovation||Discussion of the essential difference between invention and innovation and the important role played by commercialization in innovation.||5/11/2016||Free||View in iTunes|
|3||VideoVarieties of Innovation||Discussion of varieties of innovation and the distinction between business innovation and technology innovation. Examples of companies demonstrating various kinds of innovation are given.||5/11/2016||Free||View in iTunes|
|4||VideoThree Ways to Start a Company||Discussion of the three key ways to start a company: passion, idea, technology.||5/11/2016||Free||View in iTunes|
|5||VideoSix Myths of Entrepreneurship||Discussion of the six key myths around entrepreneurship, such as “Entrepreneurs are undisciplined,” “Entrepreneurs are all about charisma,” and more. Uncover key myths about entrepreneurship that after often not just untrue, but also unproductive.||5/11/2016||Free||View in iTunes|
|6||VideoHow to Do Market Segmentation||Discussion of the process for performing market segmentation in a rigorous manner.||5/11/2016||Free||View in iTunes|
|7||VideoWhat is a Beachhead Market||Description of the concept of the beachhead market and its importance and place in the entrepreneurial journey.||5/11/2016||Free||View in iTunes|
|8||VideoOur Passion for Entrepreneurship at MIT||Bill Aulet discusses of why he and others at MIT are so passionate about entrepreneurship, and why entrepreneurship is an important tool for solving some of society’s key problems from energy to healthcare to education.||5/11/2016||Free||View in iTunes|
|9||VideoMarket Segmentation with SensAble Technologies: Part I||Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology.||5/11/2016||Free||View in iTunes|
|10||VideoMarket Segmentation with SensAble Technologies: Part II||Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology.||5/11/2016||Free||View in iTunes|
|11||VideoFrom Passion to Idea or Technology||Discussion of a method that you can pursue to go from passion to idea or technology, and key questions that you should ask yourself as you make that leap.||5/11/2016||Free||View in iTunes|
|12||VideoWhat Makes a Business||Discussion of what is the single necessary and sufficient condition for a business and why it is so important for aspiring entrepreneurs to focus primarily on this condition.||5/11/2016||Free||View in iTunes|
Quick Startup startup
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- Category: Business
- Language: English
- © http://ocw.mit.edu; Creative Commons Attribution-NonCommercial-ShareAlike 3.0; http://ocw.mit.edu/terms; Album art photo by dierkin on Flickr.