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Principles of Marketing - MKTG 3200

by Dr. Don Shemwell

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An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

Customer Reviews

Very informative

I watched the videos to prepare for the Principles of Marketing Clep exam - I scored very well. Overall, the content was very helpful. The instructor explained in detail real life and current examples relevant to most marketing text. I would recommend watching the lectures to anyone considering taking the Principles of Marketing course.

Good Foundation

The videos are a good tool for the basic principles, and the instructor covers marketing ideas anyone interested in business will need to consider.


as a recent grad of marketing, this is an awesome refresher for the working world.