Principles of Marketing - MKTG 3200
by Dr. Don Shemwell
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An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.
|1||VideoIntroductory Module||Introductory Module||5/16/2011||Free||View in iTunes|
|2||VideoModule 1: Marketing Strategy||Module 1: Marketing Strategy||5/16/2011||Free||View in iTunes|
|3||VideoModule 2: Business Environment’s Interaction with Marketing Decisions||Module 2: Business Environment’s Interaction with Marketing Decisions||5/16/2011||Free||View in iTunes|
|4||VideoModule 3: Consumer Behavior||Module 3: Consumer Behavior||5/16/2011||Free||View in iTunes|
|5||VideoModule 4: Market Segmentation||Module 4: Market Segmentation||5/16/2011||Free||View in iTunes|
|6||VideoModule 5: Product and Branding Decisions||Module 5: Product and Branding Decisions||5/16/2011||Free||View in iTunes|
|7||VideoModule 6: Developing New Products||Module 6: Developing New Products||5/16/2011||Free||View in iTunes|
|8||VideoModule 7: Supply Chain Management||Module 7: Supply Chain Management||5/16/2011||Free||View in iTunes|
|9||VideoModule 8: Retailing||Module 8: Retailing||5/16/2011||Free||View in iTunes|
|10||VideoModule 9: Integrated Marketing Communication||Module 9: Integrated Marketing Communication||5/16/2011||Free||View in iTunes|
|11||VideoModule 10: Personal Selling||Module 10: Personal Selling||5/16/2011||Free||View in iTunes|
|12||VideoModule 11: Advertising, Public Relations, and Sales Promotion||Module 11: Advertising, Public Relations and Sales Promotion||5/12/2011||Free||View in iTunes|
|13||VideoModule 12: Services Marketing||Module 12: Services Marketing||5/16/2011||Free||View in iTunes|
|14||VideoModule 13: Marketing Research||Module 13: Marketing Research||5/16/2011||Free||View in iTunes|
|15||VideoModule 14: Pricing Strategy||Module 14: Pricing Strategy||5/16/2011||Free||View in iTunes|
|16||VideoModule 15: International Marketing||Module 15: International Marketing||5/16/2011||Free||View in iTunes|
I watched the videos to prepare for the Principles of Marketing Clep exam - I scored very well. Overall, the content was very helpful. The instructor explained in detail real life and current examples relevant to most marketing text. I would recommend watching the lectures to anyone considering taking the Principles of Marketing course.
The videos are a good tool for the basic principles, and the instructor covers marketing ideas anyone interested in business will need to consider.
as a recent grad of marketing, this is an awesome refresher for the working world.