Web 2.0 marketing communications - Lectures (video)
by HEC Paris
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This course seeks to introduce students to the changing practice of marketing communications due to the rising importance of (online) consumer networks. The issues we address include word of mouth marketing, buzz marketing, community marketing, social network marketing, blogging and podcasting. We discuss many marketplace examples of best and worst practices. Moreover, students will work on a real-life case in cooperation with a national mobile operator.
|1||CleanVideoWord of Mouth Marketing 6||Qualitative analysis of word of mouth marketing campaign among bloggers. Ethical practices in word of mouth marketing.||3/17/2010||Free||View in iTunes|
|2||CleanVideoWord of Mouth Marketing 5||Viral marketing worst practices. Matching message and venue. Winning web 2.0 campaign example.||3/10/2010||Free||View in iTunes|
|3||CleanVideoWord of Mouth Marketing 4||Viral marketing best practices. Student team presentation.||3/3/2010||Free||View in iTunes|
|4||CleanVideoWord of Mouth Marketing 3||Influential women. Stickiness factor of messages. Student team presentation.||2/24/2010||Free||View in iTunes|
|5||CleanVideoWord of Mouth Marketing 2||Influentials theory. Word of mouth marketing effect on sales.||1/20/2010||Free||View in iTunes|
|6||CleanVideoWord of Mouth Marketing 1||Word of mouth: recommendation versus buzz. Influentials theory.||1/13/2010||Free||View in iTunes|
|7||CleanVideoIntroduction||Changing marketplace. Social media opportunities and challenges. Course organisation.||12/11/2009||Free||View in iTunes|
|8||CleanVideoWhat is this course ?||Course given to HEC students and podcasts description||12/9/2009||Free||View in iTunes|