iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To preview, buy, or rent movies, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Bleaching Black Culture

HD   Unrated Closed Captioning

Cas Sigers-Beedles

Open iTunes to preview, buy, and download this movie.

About the Movie

From the birth of jazz to the evolution of hip hop; the advents of urban trends to transformative advances in technology, African Americans have played an integral role in molding American culture. Unfortunately, we tend to not be the beneficiaries of our own innovation. Bleaching Black Culture examines the continuum of America’s black cultural appropriation and effects on the African American community. The imprint of cultural theft has a long legacy, and this power of influence in music, sports, fashion and art translates into millions of dollars for our country. So, if the African ­American community is the cultural architect, why are we still outside of the building begging to get in? Cultural branding has not only helped to exploit the hip­hop community along with other forms of black art, but it’s managed to monetize off of black marginalization. Currently, the Rhythm and Blues billboard chart, a genre developed for the African American voice, is dominated with the likes of Robin Thicke, Justin Bieber, and Adele. Perhaps, it’s easier to sell black art when it’s masked in “white face.” Yet the argument with the latter comes from the 2013 African American consumer report. It shows black buying power rising from its current astonishing $1 trillion level to a forecasted $1.3 trillion by 2017. Since the African American community is the number one consumer, it begs to ask – can we take ownership of our cultural influence and convert our buying power into economic capital? Or, with the appropriation of black culture becoming more and more exploitive and lucrative, is admiration the new bastardization?

Customer Reviews

Good movie

I bumped into this Doc. randomly and it screamed to me "listen to me, watch me. "After reading who created and stared in it ,I had to report !
Glad I did it's a great Doc. Well put together and something I think more people should WATCH and THINK about .

Viewers Also Bought

Bleaching Black Culture
View in iTunes
  • $12.99
  • Genre: Documentary
  • Released: 2014

Customer Ratings

We have not received enough ratings to display an average for this movie.