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Generation P

HD   Unrated

Victor Ginzburg

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About the Movie

Victor Ginzburg’s film Generation P is, in many ways, built on hallucinations, including Che Guevara’s speech on how television destroys man. But this parallel, virtual universe also offers a glimpse of real life in Moscow’s meticulously reconstructed Roaring 1990s, where the real plot unfolds. Babylen Tatarsky, having rediscovered himself as an employee of an advertisement agency, is busy concocting marketing campaigns for western brands, adapting them to the “Russian mentality.” Packed with special effects and unexpected revelations, the film tells the story of how former Soviet Komsomol Youth turned into advertisers in the service of the Goddess Ishtar, and how the Pepsi Generation chose Coca-Cola.Though delivered in the rapid-patter style of classic Thirties screwball farce, the mordant and ironic humor of Generation P, adapted from Victor Pelevin's iconic Russian bestseller, has more in common with the metaphysical modernity of Williams Burroughs and Gibson. Set in the ground zero of gangster globalism and driven by a truly manic energy, Generation P is at once a comedy, a tragedy, and a documentary fantasy about the disappearing lines between above and below, government and business, legal and illegal, and reality and digitally manufactured doubles.

Rotten Tomatoes Movie Reviews


  • Reviews Counted: 11
  • Fresh: 8
  • Rotten: 3
  • Average Rating: 6.6/10

Top Critics' Reviews

Fresh: "Generation P" delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul. – Jeannette Catsoulis, New York Times, Nov 15, 2012

Fresh: The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time. – Sheri Linden, Los Angeles Times, Nov 16, 2012

Fresh: Generation P is long and incredibly dense, but it's never boring-it's too wild and unhinged. – Karina Longworth, Village Voice, Nov 13, 2012

Rotten: Plays like a metaphysical Moscow version of "Mad Men" - on acid. – David Lewis, San Francisco Chronicle, Dec 7, 2012

Read More About This Movie On Rotten Tomatoes

Customer Reviews

Extremely Funny, thought provoking!

I wasn't expecting a laugh a minute. It helps if one has some knowledge of myths and symbolism as the film is loaded with them and the laughs follow! It's good to laugh at the human condition as it feels better than crying about it!! Now I have to buy it !

Viewers Also Bought

Black & White
Generation P
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  • $14.99
  • Genre: Drama
  • Released: 2012

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