Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To preview, buy, or rent movies, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

The Institute

HD   NR Closed Captioning

Spencer McCall

Open iTunes to preview, buy, and download this movie.

About the Movie

"To those dark horses with the spirit to look up and see. . . a recondite family awaits. " Welcome to the Jejune Institute, a mind-bending San Francisco phenomenon where 10,000 people became "inducted" without ever quite realizing what they'd signed up for. Was it a cult? Was it an elaborate game? Told from the participants’ perspectives, this film looks over the precipice at an emergent new art form where real world and fictional narratives collide, creating unforeseen and often unsettling consequences. Fusing elements of counter-culture, new religious movements and street art, this film invites viewers into a secret underground world teeming just beneath the surface of everyday life.

Rotten Tomatoes Movie Reviews


  • Reviews Counted: 17
  • Fresh: 12
  • Rotten: 5
  • Average Rating: 6.4/10

Top Critics' Reviews

Rotten: "The Institute" stumbles between documentary and exploratory simulation, at once confusing and pedantic. – Nicolas Rapold, New York Times, Oct 10, 2013

Fresh: Mystery is part of the appeal. – John DeFore, Hollywood Reporter, Oct 21, 2013

Fresh: Rarely have I felt so absorbed by a movie about people I found so incredibly annoying. – Scott Foundas, Village Voice, Oct 7, 2013

Fresh: McCall does a skillful job of reconstructing this hipster-centric game, though much of the proceedings still come off as one of those "you had to be there" affairs. – David Lewis, San Francisco Chronicle, Oct 4, 2013

Read More About This Movie On Rotten Tomatoes

Customer Reviews

Is it part of the game?

As soon as I saw this I began searching online for more info. I live in the Bay Area and was hoping I could find something like this. After learning a ton not only about Nonchalance, but ARGs in general, I wonder if this movie isn't itself a "rabbit hole" into a bigger game. I hope so!

For Curious Minds

An incredibly intriguing piece of film making, The Institute is a real life version of "The Game", with dashes of "Exit through the Gift Shop" and "Resurrect Dead". I laughed out loud at several scenes, and alternately found passages to be mystical, wondrous, inspirational, or simply bizarre. Part of the growing genre of "mind-f_ck" movies, It bears repeat viewing to decipher (or scrutinize) its many embedded layers of meaning. Highly recommended.

Sad Testament To Fulfillment Desperation

So a bunch of young hipsters in SF end up playing a game that is a glorified scavenger hunt and are disappointed to find out it's ONLY a game? Wow, talk about naive… But maybe its better than going to bars or clubs? Don't bother.

The Institute
View in iTunes
  • $9.99
  • Genre: Documentary
  • Released: 2013

Customer Ratings