In 2008, with digital photography on the rise, the Polaroid Corporation ceased production of all Polaroid instant film, the item that had made the company a household name. There begins the story of the international grassroots campaign to save the beloved, threatened format. TIME ZERO beautifully relates the history of this iconic American product, while capturing the passion of instant film fans around the world and the lengths to which they are going to save it from oblivion.

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